Hashtag: #BermudaTourism

BTA To Host ‘Rediscover The Rail Trail’ Event

BTA To Host ‘Rediscover The Rail Trail’ Event

The Bermuda Tourism Authority’s [BTA] will host the ‘Rediscover the Rail Trail’ event on Sunday, March 5th, with a host of activities and offerings including paddleboards, kayaks, yoga sessions, boot camp training, mini beach obstacle course, free wi-fi hotpot, Gombeys, live steel pan music, a rum swizzle bar and more. “At Shelly... Read more of this article

BTA: Six Visitor Golf Events Over Next Six Weeks

BTA: Six Visitor Golf Events Over Next Six Weeks

Bermuda’s golf tourism product is getting a boost with six visitor golf events over the next six weeks, the Bermuda Tourism Authority said. The events are supported by the BTA sales and marketing efforts as part of an overall sports tourism strategy to grow golf from November through March, also known as the shoulder season. “Golf is one of the... Read more of this article

BTA Increases Marketing In New York & Boston

BTA Increases Marketing In New York & Boston

The Bermuda Tourism Authority [BTA] said they have “ramped up its marketing in New York and Boston to grow vacationer demand out of those markets where increased airlift is coming online this year.” As an example of targeted, integrated efforts in New York City and Boston, media placements currently include television spots on local ABC... Read more of this article

PLP: ‘Numbers Are A Return To Being Average’

PLP: ‘Numbers Are A Return To Being Average’

[Updated] “Whilst the latest uptick is of course encouraging, all that has merely happened is a return to being just average,” and when the PLP were producing higher tourism numbers the “UBP/OBA referred to these numbers as failing,” Shadow Tourism Minister Jamahl Simmons said today. Mr Simmons said, “The OBA’s announcement... Read more of this article

Bermuda Tourism Win 4 Travel Industry Awards

Bermuda Tourism Win 4 Travel Industry Awards

Bermuda won multiple awards on Tuesday [Feb 21] at a major travel industry awards presentation, picking up four trophies for marketing excellence including the night’s final prize: Best of Show Public Relations. The Hospitality Sales and Marketing Association International [HSMAI] presented its Adrian Awards in New York City last night and the Bermuda... Read more of this article

Videos: Bermuda Featured On Chronicle Show

Videos: Bermuda Featured On Chronicle Show

“Bound for Bermuda” was the theme of last night’s episode of the WCVB television show ‘Chronicle,’ with the segment showcasing a number of locations and activities on the island. Chronicle is described by the New England based WCVB website as an Emmy award winning show that “continues to be a beloved fan-favorite.”... Read more of this article

BTA: Curate Special Offers For Visiting Athletes

BTA: Curate Special Offers For Visiting Athletes

The Bermuda Tourism Authority [BTA] is calling on tourism industry stakeholders to curate special offers that cater to young travellers visiting the island for sports training, particularly in the shoulder season. At a presentation to Hamilton Rotarians, the BTA’s Chief Product and Experiences Development Officer Pat Phillip-Fairn explained how the... Read more of this article

BTA’s Isley Named One Of Top 25 Minds in Travel

BTA’s Isley Named One Of Top 25 Minds in Travel

Bermuda Tourism Authority [BTA] Chief Sales and Marketing Officer Victoria Isley has been named one of the “Top 25 Extraordinary Minds” in the travel industry. Hospitality Sales and Marketing Association International [HSMAI] will honour Ms Isley and 24 other industry professionals from around the world at a ceremony in New York City tonight. Ms... Read more of this article

BTA Introduce New Marketing Plan For ‘Rail Trail’

BTA Introduce New Marketing Plan For ‘Rail Trail’

The Bermuda Tourism Authority [BTA] is rolling out a plan this year to raise the profile of the Railway Trail in the visitor experience, saying they will “begin using new language to describe its attributes – starting with a new nickname: Rail Trail instead of Railway Trail.” “Bermuda is increasingly the choice of younger travellers... Read more of this article

Kate Mansi: “Bermuda, I Think I Love You”

Kate Mansi: “Bermuda, I Think I Love You”

Actress Kate Mansi — who portrayed Abigail Deveraux on the long running daytime soap opera Days Of Our Lives – posted a photo of herself enjoying a horseback ride on a Bermuda beach, saying that she has loved riding since she was a little girl, but has never done so on a beach, much less a pink one, adding “Bermuda, I think I love you.”The... Read more of this article

Tucker’s Point Charters Spectator Yacht For AC

Tucker’s Point Charters Spectator Yacht For AC

Beginning on May 26th, Bermuda will host the 35th America’s Cup and to ensure that guests of Rosewood Tucker’s Point can fully enjoy the experience, the property has chartered the 122 foot-long Mariner III Spectator Yacht each race day. “Guests of the resort can spend the day enjoying exclusive access to the race course while enjoying... Read more of this article

Fahy: ‘Re-Awakening Of This Important Industry’

Fahy: ‘Re-Awakening Of This Important Industry’

The Bermuda Tourism Authority yesterday provided the 2016 figures as “evidence of the re-awakening of this important industry” and “the BTA is to be congratulated for focusing on new strategies to make this happen,” Minister of Tourism, Transport and Municipalities Michael Fahy said. Yesterday the BTA announced the 2016 tourism... Read more of this article

Shadow Minister Comments On Tourism Figures

Shadow Minister Comments On Tourism Figures

“The latest tourism numbers are encouraging but with a significant number of tourism jobs lost under the OBA’s watch, PR & election year spin about a new ‘buzz’ about Bermuda that isn’t translating into new jobs is little comfort to the thousands that remain unemployed,” Shadow Minister of Tourism Jamahl Simmons said. Mr Simmons... Read more of this article

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